As every aspect of life becomes more technologically-enabled, the implementation of Artificial Intelligence (AI) is helping to enhance all sorts of businesses, creating an unrivalled online shopping experience that can benefit both customers and employees.
With that being said, there are a number of ways that Artificial Intelligence – such as the AI offered at Cense.ai – can help online retail business owners to make their businesses the best they can be.
AI can aid your customers product search
Most online retail businesses assign a stock-keeping unit (SKU) to each product, containing product details – including the product name – that allow the specific product to be searched for online. However, AI can help customers search for their desired product even if they misspell the word or they type a variation of the product name, such as ‘purse’ when the product is listed as ‘bag’, making sure the customer is shown relevant results, regardless.
AI can encourage more sales based on customers’ shopping activity
In addition to helping customers find what they’re looking for, AI can help to recommend products based on the items customers have searched for and shown interest in. The AI does this by searching for and displaying products with similar KPI information. This can encourage customers to make further purchases, as they’re enticed with products that are relevant to them, allowing business owners to reap the profit for their online retail business.
AI can revolutionise customer support
AI can help both employees and customers by taking responsibility for the majority of customer support interactions. Chatbots fuelled by AI can answer FAQs and common queries made by customers. This will free up your employees’ time, so they don’t have to answer the same questions over and over again, while providing instant, accurate answers to your customers’ most burning questions.
AI can help businesses keep stock levels replenished.
The AI’s ability to track product SKUs means that they can detect when stock levels are low and subsequently alert the relevant employee to restock when necessary. This means that customers won’t have to wait to make a purchase – or go elsewhere to buy a product – because their desired product is out of stock, increasing turnover for your business.
AI can provide sales data to guide future stocking decisions.
Another benefit of AI stock-keeping unit tracking is that the AI can produce data about the sales made, giving you insight into the most popular products and variations of these products. This can help to guide future stocking decisions, as well as provide insight into what your customers like, so you can feature these items more prominently, stock new, similar products and even stop stocking the least popular products.
So, if you want to level-up your online retail business and improve the online shopping experience for your customers, then consider implementing Cense AI to reap the benefits that Artificial Intelligence has to offer.