Pain Points

The workload on medical doctors is high and increasing due to a secular rise in diseases and increased risk of airborne illnesses, making the old model of face-to-face sales visits more challenging. At the same time, the pressure to stay updated on medical practices, clinical guidelines and drugs is increasing due to the emergence of new pathogens, fast-evolving new treatment paradigms, etc. Doctors are unable to make time to update their medical knowledge through conventional means like attending medical seminars and conferences

Solution

A digital channel to engage doctors and build their brands so as to reduce dependence on face-to-face interaction which is increasingly difficult given doctors’ busy schedules and also increasingly considered “intrusive” in nature by medical institutions. The COVID-19 Pandemic has further reinforced the importance to pharmaceutical companies of being able to engage doctors at their convenience and through remote means. A one-stop-shop digital platform to stay updated on their practice knowledge and earn CME credits. Also a convenient forum for peer-to-peer networking and knowledge exchange.

Business Benefit

Increase in user acquisition as the application is available on both Android and iOS devices. Enterprise client acquisition for sales purpose. Targeting specific audience for paid events and seminars